10kInfo Data Solutions is integrating finance, economics, probability, statistics and applied mathematics to analyse usage patterns of company finances
SHIBU KURIAN
10K INFO DATA SOLUTIONS
Personalisation and immediacy connects, heart to brands. Access to compute power, storage and analytics on an OPEX model has transformed customer expectations around programme personalisation.
Shibu Kurian, CIO and COO, 10kInfo Data Solutions, has been responsible for a major digital transformation in the organisation. “Human creativity, collaboration and technology intrigues me and venturing into uncharted domains excite me,” says Shibu who has been associated with the organisation for the last five-and-a-half years.
He adds that though growing up among chaos was normal for him but learning to be experimental, looking at things with different perspectives to get an organised view and efficiently navigating through them to produce desired results was something he has always embarked on.
Talking about the challenges at 10kInfo and the projects he is working on to transform the business digitally, Shibu says the company is working on an “econometric model” that has been covering businesses around the world over the last three decades.
He says “econometric” is an application of statistical techniques to analyse economic data. It is a model built around integration of finance, economics, probability, statistics and applied mathematics. “We have brought together expertise in statistics, technology and international finance to create this model. The data is indexed, correlated and cross-referenced during investigations and interactive discovery process for analysing the usage patterns of company finances. The main goal is to enrich the customer to take informed decisions during investments,” he adds.
Shibu speaks about the importance of “loyalty” programmes.
During his stint with the Future Group, Shibu contributed in blueprinting its loyalty programme. “Payback, India's largest multi-brand loyalty programmes, that allows customers to enjoy loyalty benefits over in-store and online partners with a single card, is one among our key achievements,” he adds.
The focus for the company has been on enhancement of loyalty experience than replacement of conventional loyalty values. Loyalty programmes are now given an entire paradigm shift through use of mobile, the Internet of Things and social media. Fundamentally, these changing technologies inspire and impact the very notion of “loyalty”.
Shibu's mantra around collaborative leadership is on facilitating constructive, interactive, intuitive connections between diverse teams to achieve shared objectives and a proactive and purpose-driven route. He believes that digital workplace breaks down communication barriers, positioning and transforming peer / subordinate experience by fostering efficiency, innovation and growth and a positive vibe towards organic collaboration rather than institutional.
“Achieving connected enterprise is an art. It may sound daunting but with appropriate approach, creating business value on a digital journey starts with operational efficiencies and scaling newer revenue streams. Today, its baby steps of predicting and anticipating the coming-up trends in business, a feed building personalised arena, are customised differently for a customer,” he adds.
On legacy infrastructure, he says, “On an average, a typical spend of 65 per cent within IT budgets are on maintaining and running legacy infrastructure and applications, with the remaining set aside for new projects. It is a straddle between traditional IT and future innovation, a huge responsibility to harmonise this mix.”
“Digital transformation,” says Shibu, “is a journey, not a destination. It is a strategic change to embark on, reaping its benefits in terms of achieving digital excellence. It is about moving from reactive to predictive ways
of working.”
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